Tag Archives: crisis management

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We’ll be sharing our insights and discoveries about healthcare communication, marketing, IT, patient engagement, and more here on the WellCentrix blog.

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First up: a cautionary tale about hospital PR. Context: Laguna Honda Hospital (San Francisco) is facing allegations of misuse of a fund intended to help patients pay for treatment, including that hospital staff had used some of the fund to pay for meals and airline tickets for themselves.

Whatever the truth is, getting into a fight with a reporter – in public – is NOT the recommended approach: