Social Media + Healthcare: Adopt or Die?

“Die” in the post headline is admittedly hyperbole – but it’s also simple truth.

If you’re in healthcare, and using HIPAA as the reason not to participate in social media, are you driving a stake through the heart of your brand?

  • Patients are using social media to manage their health and health care. The e-patients movement, sites like Patients Like Me, and the rising demand for PHRs (to go along with the EMRs mandated by the Health Care Reform Act) are all internet-famous.
  • The Mayo Clinic and Cleveland Clinic have both embraced social media as a community and brand-building tool. Smaller hospital groups like Bon Secours have done the same.
  • Women make pretty much all family healthcare decisions. Women are also a huge portion of the social media audience. Not participating in the discussion = silence.
  • Social media and mobile apps for healthcare are on the rise, for both patient-to-provider and provider-to-provider communication.

Not participating in the discussion = silence.

Health care providers who don’t work to understand how they can use social media to engage with their patients and their communities are missing the boat.

Your patients are talking about you.

If you listen, and join the discussion, you’ll see some great results: more patients, more revenue, more recognition.


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